Since the beginning of the year, Ukraine has significantly intensified its crackdown on the shadow gambling sector, particularly in the online segment. The gambling regulator, PlayCity, has submitted more than 6,600 illegal websites for blocking - more than double the total number recorded throughout the previous year. This is undoubtedly a positive trend, offering hope that illegal operators will continue to lose ground while the licensed sector will finally have the opportu

We have become accustomed to viewing the gambling industry through the lens of its traditional verticals - casinos, slot machines, sports betting, and lotteries. Each of these sectors has both land-based and online segments that are subject to dedicated legislation and regulatory oversight. However, technological innovation continues to give rise to new forms of gambling, which often attract the attention of regulators only after they have already evolved into substantial gra

Although gambling addiction is not a large-scale problem for the Ukrainian gambling market - accounting for only 0.5–1% of players - it cannot be ignored. Following the launch of the new market regulator, PlayCity, a strategy for preventing gambling addiction until 2035 was introduced. It aims to unify the efforts of the state and the private sector in combating gambling addiction and increase their effectiveness. The first year of operation of the state agency PlayCity has c

The online gambling industry is experiencing an unprecedented surge in fraudulent activity. Over the past year, the volume of suspicious transactions in the iGaming sector has increased 4.5-fold, while the average value of such transactions has nearly doubled from approximately $4,000 to $6,500. These figures point not to isolated cases of abuse but to a fundamental shift in the nature of the threats facing online gambling operators. Overall fraud levels have reached 1.53% of

PlayCity has recently released the first findings of its large-scale study on gambling behavior in Ukraine. The survey included 3,164 respondents aged 18 and above, with particular attention paid to so-called "at-risk groups," including young people, military personnel, and socially vulnerable populations. The results proved both interesting and encouraging, especially when compared to the narratives consistently promoted by critics of Ukraine's gambling reform. Public partic

AI tools have become an integral part of our daily lives and have permeated virtually every sphere of human activity. Artificial intelligence-powered assistants help us at work, with online shopping, and even with raising children. However, despite their power and versatility, global AI platforms are not always able to fully meet the needs of users within a specific country. To do so, these models must be taught to understand the local context and be tailored to the legislati

The first year of PlayCity's operations marked an important milestone for Ukraine’s gambling and lottery market. In a country that continues to operate under wartime conditions, the government has prioritized transparency, digitalization, and stronger oversight in sectors that had long been characterized by regulatory gray areas. During this period, PlayCity not only managed to establish an effective licensing framework but also laid the foundation for a more predictable and

Tax and licensing revenues generated by the gambling industry undoubtedly cannot compete with the taxes and other payments contributed by more powerful sectors of the economy. Nevertheless, the sector generates billions in state budget revenues that can be used to finance various public needs, including defense expenditures. Recently, the government adopted a relevant decision and allocated UAH 10.8 billion generated by the gambling sector to military needs. The government's

Combating the illegal gambling sector has become one of the key priorities for all developed countries where gambling is legal. Regulatory measures typically focus on technical solutions such as blocking illegal websites and platforms, prohibiting unlawful advertising and strengthening player protection requirements. However, despite these efforts, illegal operators continue to function and thrive. As a result, regulatory initiatives are increasingly shifting toward monitorin

Recently, Gaming Compliance International published its report, GCI Online Gaming 2025: Global, on the global unregulated gambling market. According to the company’s estimates, the scale of the market is truly staggering, even by global economic standards, reaching an annual betting turnover of USD 5.9 trillion. This figure exceeds the combined budgets of many European countries and is surpassed only by the economies of the United States and China. Importantly, this includes

In professional discussions around gambling, artificial intelligence (AI) is often reduced to the role of a supporting tool, from customer support chatbots to marketing content generation and basic game recommendation systems. While important, this is merely an entry-level application that does little to fundamentally alter either a company’s cost structure or its resilience to growing regulatory and tax pressure. For markets such as Ukraine, where oversight is intensifying a

PlayCity continues to test innovative approaches aimed at addressing pressing issues in the gambling sector. This time, the regulator has introduced an interesting new approach to combating illegal gambling advertising. To support this effort, an online tool for submitting complaints has been created. Thanks to this tool, every concerned citizen can now join the fight against intrusive gambling advertisements. The introduction of an accessible and user-friendly complaint subm

The transfer of gambling market regulation to the Ministry of Digital Transformation has driven a number of trends in the industry. One of the most significant is the digitalization of interaction processes between the regulator, gambling operators, and players. In addition, such innovations help more effectively track player behavior and prevent the spread of gambling addiction. The Committee on Digital Transformation has finally presented a working version of the first phas

The new licensing rules introduced by the national regulator PlayCity are already demonstrating their effectiveness. In particular, there has been enhanced scrutiny of applications submitted by operators seeking licenses. Cooperation with the State Bureau of Investigations (SBI) and other law enforcement agencies in this area has already produced initial results. Recently, the license of one lottery operator was revoked due to the ultimate beneficial owner’s failure to meet l

Recently, the Ministry of Digital Transformation presented its plan for further reform of the gambling sector. It represents a comprehensive set of measures aimed at addressing key issues related to taxation, as well as the introduction of a Unified Register, which will serve as the foundation for the State Online Monitoring System (SOMS). All these changes are intended to simplify interaction between players, gambling operators, and the regulator PlayCity, and finally resolv

We all clearly understand that in any country the gambling market consists of both a legal and a shadow segment. How “comfortable” illegal operators feel depends on a balanced regulatory policy that gives legal businesses an advantage over the grey market. However, this only sounds good in theory. In practice, achieving this balance is far more difficult than it seems. Even well-developed gambling jurisdictions such as the United Kingdom suffer from the growing strength of il

The European gambling market continues to develop dynamically. While in Ukraine we are still at the stage of defining terminology in tax legislation and developing adequate approaches to advertising, in Europe discussions are already underway about the possibility of supranational regulation of the gambling sector. Today, proposals to unify gambling taxation across all EU countries and introduce common tax rates are being actively debated. Against this backdrop, a logical que

The Western gambling market is well established and demonstrates steady revenue growth. However, one of the key challenges of such markets is that once a certain threshold is reached, the growth rate slows significantly due to high levels of regulatory and tax burden. Another obstacle is the extremely high “barrier to entry” for new companies. In these markets, they are forced to compete with powerful gambling corporations that possess far greater financial and other resource

Currently, Ukrainian legislation imposes significant restrictions on gambling advertising. Legal gambling operators are forced to operate within a rigid framework in which, unfortunately, prohibitions far outweigh opportunities. This places them at a disadvantage compared to illegal operators, who use any advertising methods — both online and offline — without regard to restrictions. However, examples of reasonable regulation do exist. One such example is how the law permits

It is commonly believed that the Western market is a benchmark for the sustainable development of the gambling industry. Many European countries where gambling is legalized demonstrate record growth in online GGR, an increase in the number of gambling companies, and a growing player base. This has been made possible by the systematic development of the regulatory environment, which allows for maintaining a balance between expanding business opportunities and protecting player