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A lesson from the U.S. for Ukraine - Why legalizing the gambling industry does not guarantee order in the market
Legalization is always only the first step in building any system in a country. Conventionally, it is a permit that authorizes the start of a certain process. However, what should be done after this "permit" is obtained? What are the next steps? These are the most difficult questions. The answer to them requires systematic work aimed at making this "permission" work and ensuring that all parties involved benefit from it. That is why the development of a regulatory system capa

Anton Kuchukhidze
7 days ago


As long as lotteries don’t pay taxes, the gambling business won’t be properly regulated
In developed countries, lotteries are one of the most important sources of revenue for state budgets in the gambling sector. Abroad, this sector is actively regulated, and the state receives significant amounts from taxes and fees, which are used for the development of medicine, sports, culture, and other areas. At the same time, the situation in Ukraine remains unclear, despite some changes, that have recently in Ukrainian legislation . The most pressing issues are the pa

Anton Kuchukhidze
Nov 18


Tax certainty - how GGR unification attracts investment and strengthens public finances
The main goal of any business is to make a profit. To understand how much a business earns, it is necessary to have a clear understanding of its own cost mechanism. The tax burden is one of the key items of expenditure, so the more transparent the taxation system is and the more clearly defined the tax rates are, the easier it is for businesses to develop, plan, and invest. Unfortunately, at present, tax terms for gambling are not defined in Ukraine. Moreover, even the basic

Anton Kuchukhidze
Nov 11


Artificial intelligence in gambling – a trend that is already shaping the future of the industry
In recent years, artificial intelligence (AI) has firmly established itself among the trends that are driving change in the gambling industry. It opens up many new opportunities for businesses, from personalized gaming experiences for players to automated risk management systems. However, like any other technology, AI needs time to adapt to business needs. Even more time and effort are needed for this technology to start generating profits. The use of artificial intelligence

Anton Kuchukhidze
Oct 28


What are 'harm markers' in the context of player behavior?
The European community has taken another step towards forming a unified approach to protecting players and reducing the harm caused by gambling . The decision of the European Gaming and Betting Association (EGBA) to support the initiative to introduce national standardization of gambling harm markers was an important event not only for the gambling industry, but also for the entire player protection system. This is a new and important step that can give real meaning to the pr

Anton Kuchukhidze
Oct 13


State Online Monitoring System - when to expect It?
The issue of introducing the State Online Monitoring System (SOMS) in the gambling sector has been on the agenda since the very beginning...

Anton Kuchukhidze
Oct 6


The EU is moving toward a new standard for gambling addiction prevention
Gambling addiction, or ludomania, is one of the key challenges of the modern gambling market, both in the EU and in Ukraine. Although it...

Anton Kuchukhidze
Sep 29


The growth of illegal online gambling as an unintended consequence of digitalisation
In the modern world, it is hard to imagine life without technology. Smartphones, the Internet, and mobile applications — all of these...

Anton Kuchukhidze
Sep 16


New licensing conditions for Ukraine's lottery market
The announced relaunch of the lottery market in Ukraine, which, according to representatives of the state-owned PlayCity agency, should...

Anton Kuchukhidze
Sep 9


Gambling and influencer marketing: The risks of targeting youth
In today's world, where social networks have become the primary source of information and entertainment for tens of millions of users,...

Anton Kuchukhidze
Sep 1


Legal gambling reduces the spread of gambling addiction
Populists often draw parallels between the growth of the gambling industry and the increasing prevalence of gambling addiction. Their...

Anton Kuchukhidze
Aug 11


The long-anticipated audit of the gambling industry
This summer marks the 5th anniversary of the adoption and entry into force of the Law of Ukraine "On State Regulation of Activities...

Anton Kuchukhidze
Aug 4


PlayCity enhances regulatory control over gambling advertising
In today's digital world, where access to information and entertainment is faster and more convenient than ever, the risk of unregulated...

Anton Kuchukhidze
Jul 21


Online legal gambling advertising is reaching a new level
July 14, 2025 became a landmark date for the Ukrainian gambling market. On this Monday, Alphabet Inc., the parent company of Google,...

Anton Kuchukhidze
Jul 15


Cryptocurrencies in the online gambling industry
The global online gambling industry is showing steady growth, reaching $95.5 billion in 2024 . However, the transformation processes...

Anton Kuchukhidze
Jul 7


The issue of illegal gambling is becoming a global concern
The online gambling sector is expanding rapidly across the globe. While this growth presents significant opportunities for legal...

Anton Kuchukhidze
Jun 30


The fight against illegal gambling is becoming a priority for countries around the world
In the modern world, gambling is experiencing a significant boom, largely driven by the proliferation of online platforms. This has...

Anton Kuchukhidze
Jun 16


Important factors to consider when revising licence conditions
With the emergence of a new gambling regulator , everyone expects changes in licensing conditions. This is logical, because any...

Anton Kuchukhidze
Jun 9


How to accurately calculate gambling business revenues?
Since its legalisation in 2020, the gambling business in Ukraine has become one of the most discussed topics in economic and regulatory...

Anton Kuchukhidze
May 26


Priority tasks of the new national gambling regulator PlayCity
Despite the ongoing war and political challenges, changes in the gambling market are still underway. Notably, a new national gambling...

Anton Kuchukhidze
May 13
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