The Ukrainian gambling market and related financial services are gradually moving from reactive to preventive control mechanisms. One of the most important innovations in the near future will be the creation of a "drop registry" — a system designed to detect and block funding channels for illegal businesses before an offense occurs. The idea is simple: instead of searching for culprits after violations, the state creates a mechanism that prevents financial abuses from occurri

The main goal of any business is to make a profit. To understand how much a business earns, it is necessary to have a clear understanding of its own cost mechanism. The tax burden is one of the key items of expenditure, so the more transparent the taxation system is and the more clearly defined the tax rates are, the easier it is for businesses to develop, plan, and invest. Unfortunately, at present, tax terms for gambling are not defined in Ukraine. Moreover, even the basic

Artificial intelligence (AI) is rapidly transforming the gambling industry — from predicting player behavior to automating marketing, compliance, and even fraud prevention. However, this technology is not a “magic button.” As recent analytical data from MIT Sloan Management Review  shows, only 5% of companies in the entertainment sector record real revenue growth after implementing AI-based pilot projects. The rest either see no financial return or are forced to halt developm

It has been several years since gambling was legalized in Ukraine, yet public pressure on this sector remains strong.Casinos, betting companies, and online gaming platforms operate openly, report their activities, and pay taxes. Meanwhile, lotteries — one of the oldest segments of the market — continue to exist almost outside the law. Licensing conditions for them have still not been approved, which means no taxes are paid, no oversight is in place, and profits remain in the

In recent years, artificial intelligence (AI) has firmly established itself among the trends that are driving change in the gambling industry. It opens up many new opportunities for businesses, from personalized gaming experiences for players to automated risk management systems. However, like any other technology, AI needs time to adapt to business needs. Even more time and effort are needed for this technology to start generating profits. The use of artificial intelligence

The European Union is once again demonstrating its ability to set the tone in the field of gambling regulation. The decision of the European Committee for Standardization (CEN) to create a single standard for harm markers, supported by the European Gaming and Betting Association (EGBA), marks a new stage in player protection policy. The initiative, which has been in the works for several years, has now received political and professional approval: on September 25, the majorit

The State Online Monitoring System (SOMS) is one of the most anticipated tools for reforming the gambling market. In September, the State Agency PlayCity announced the signing of an agreement with Computer Information Technologies LLC, the company that won the open tender to create the system. The first phase is scheduled to launch in December, and full functionality should be operational by October 2026. This is not just a technological project. It is the key to trust betwee

The European community has taken another step towards forming a unified approach to protecting players and reducing the harm caused by gambling . The decision of the European Gaming and Betting Association (EGBA) to support the initiative to introduce national standardization of gambling harm markers was an important event not only for the gambling industry, but also for the entire player protection system. This is a new and important step that can give real meaning to the pr

The issue of introducing the State Online Monitoring System (SOMS) in the gambling sector has been on the agenda since the very beginning...

Gambling addiction, or ludomania, is one of the key challenges of the modern gambling market, both in the EU and in Ukraine. Although it...

Artificial Intelligence is rapidly integrating into various spheres of life, and the gambling market is no exception. In the online...

The Responsible Gaming Principles are the basis of social responsibility of the gambling business towards players. Until recently, this...

It is unlikely that anyone would dispute the widely accepted fact that preventing disease is more effective than treating it. This...

In the modern world, it is hard to imagine life without technology. Smartphones, the Internet, and mobile applications — all of these...

The legal gambling market in Ukraine has been growing rapidly over the past five years of operation. However, the excessive tax burden,...

The announced relaunch of the lottery market in Ukraine, which, according to representatives of the state-owned PlayCity agency, should...

The gambling industry in Europe is developing rapidly, generating billions of euros in revenue, but at the same time, the shadow segment...

Raising taxes with the aim of quickly replenishing the state budget is a common but often misguided approach in many sectors of the...

The issue of lotteries imitating gambling is not unique to the Ukrainian gambling market. It is a concern for regulators worldwide,...

The gambling industry is developing rapidly, especially in the online space, where digital technologies open up new opportunities for...