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Artificial intelligence in gambling – a trend that is already shaping the future of the industry
In recent years, artificial intelligence (AI) has firmly established itself among the trends that are driving change in the gambling industry. It opens up many new opportunities for businesses, from personalized gaming experiences for players to automated risk management systems. However, like any other technology, AI needs time to adapt to business needs. Even more time and effort are needed for this technology to start generating profits. The use of artificial intelligence

Anton Kuchukhidze
1 day ago


Harm indicators - how the EU Is shaping a new culture of responsible gaming?
The European Union is once again demonstrating its ability to set the tone in the field of gambling regulation. The decision of the European Committee for Standardization (CEN) to create a single standard for harm markers, supported by the European Gaming and Betting Association (EGBA), marks a new stage in player protection policy. The initiative, which has been in the works for several years, has now received political and professional approval: on September 25, the majorit

Viktoriya Zakrevskaya
6 days ago


SOMS – a step toward a transparent gambling market or a test for legislators?
The State Online Monitoring System (SOMS) is one of the most anticipated tools for reforming the gambling market. In September, the State Agency PlayCity announced the signing of an agreement with Computer Information Technologies LLC, the company that won the open tender to create the system. The first phase is scheduled to launch in December, and full functionality should be operational by October 2026. This is not just a technological project. It is the key to trust betwee

Viktoriya Zakrevskaya
Oct 15


What are 'harm markers' in the context of player behavior?
The European community has taken another step towards forming a unified approach to protecting players and reducing the harm caused by gambling . The decision of the European Gaming and Betting Association (EGBA) to support the initiative to introduce national standardization of gambling harm markers was an important event not only for the gambling industry, but also for the entire player protection system. This is a new and important step that can give real meaning to the pr

Anton Kuchukhidze
Oct 13


State Online Monitoring System - when to expect It?
The issue of introducing the State Online Monitoring System (SOMS) in the gambling sector has been on the agenda since the very beginning...

Anton Kuchukhidze
Oct 6


The EU is moving toward a new standard for gambling addiction prevention
Gambling addiction, or ludomania, is one of the key challenges of the modern gambling market, both in the EU and in Ukraine. Although it...

Anton Kuchukhidze
Sep 29


Artificial Intelligence and the gambling market: risks and prospects of use
Artificial Intelligence is rapidly integrating into various spheres of life, and the gambling market is no exception. In the online...

Yurii Havrilechko
Sep 24


The responsible gaming principles have been updated. What changes can we expect?
The Responsible Gaming Principles are the basis of social responsibility of the gambling business towards players. Until recently, this...

Anton Kuchukhidze
Sep 23


Self-exclusion as a tool against gambling addiction
It is unlikely that anyone would dispute the widely accepted fact that preventing disease is more effective than treating it. This...

Viktoriya Zakrevskaya
Sep 18


The growth of illegal online gambling as an unintended consequence of digitalisation
In the modern world, it is hard to imagine life without technology. Smartphones, the Internet, and mobile applications — all of these...

Anton Kuchukhidze
Sep 16


PlayCity launches initiative to revise taxation on winnings in favor of players
The legal gambling market in Ukraine has been growing rapidly over the past five years of operation. However, the excessive tax burden,...

Viktoriya Zakrevskaya
Sep 10


New licensing conditions for Ukraine's lottery market
The announced relaunch of the lottery market in Ukraine, which, according to representatives of the state-owned PlayCity agency, should...

Anton Kuchukhidze
Sep 9


The EU is stepping up efforts to combat illegal and underage gambling
The gambling industry in Europe is developing rapidly, generating billions of euros in revenue, but at the same time, the shadow segment...

Viktoriya Zakrevskaya
Sep 4


Raising taxes on gambling hinders its development and reduces revenues to the state budget
Raising taxes with the aim of quickly replenishing the state budget is a common but often misguided approach in many sectors of the...

UGC
Aug 26


Tackling illegal gambling starts with stricter lottery oversight
The issue of lotteries imitating gambling is not unique to the Ukrainian gambling market. It is a concern for regulators worldwide,...

Anton Kuchukhidze
Aug 25


Efforts to combat illegal gambling are advancing to a new level
The gambling industry is developing rapidly, especially in the online space, where digital technologies open up new opportunities for...

Viktoriya Zakrevskaya
Aug 18


Gambling and decentralisation: Will Europe follow the U.S. model?
The gambling industry is one of the most dynamic and economically significant sectors in the world, generating billions of dollars in...

Viktoriya Zakrevskaya
Aug 13


Legal gambling reduces the spread of gambling addiction
Populists often draw parallels between the growth of the gambling industry and the increasing prevalence of gambling addiction. Their...

Anton Kuchukhidze
Aug 11


Gambling market expands into new African jurisdictions
Africa is rapidly emerging as a key hub for the global gambling industry's development. Driven by rapid economic growth, urbanisation,...
Viktoriya Zakrevskaya
Aug 6


The long-anticipated audit of the gambling industry
This summer marks the 5th anniversary of the adoption and entry into force of the Law of Ukraine "On State Regulation of Activities...

Anton Kuchukhidze
Aug 4
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