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When will lotteries start paying?
It has been several years since gambling was legalized in Ukraine, yet public pressure on this sector remains strong.Casinos, betting companies, and online gaming platforms operate openly, report their activities, and pay taxes. Meanwhile, lotteries — one of the oldest segments of the market — continue to exist almost outside the law. Licensing conditions for them have still not been approved, which means no taxes are paid, no oversight is in place, and profits remain in the

Viktoriya Zakrevskaya
Oct 30, 2025


Серед ШІ-проєктів у сфері азартних ігор лише 5% демонструють дохідність
За словами Кучухідзе, штучний інтелект сьогодні стає одним із головних рушіїв трансформації грального бізнесу. Його можливості охоплюють широкий спектр напрямів — від персоналізації ігрового досвіду користувачів до автоматичного аналізу ризиків, боротьби з шахрайством і створення маркетингового контенту. Проте впровадження таких технологій вимагає часу, ресурсів і зваженого підходу. Детальніше

UGC
Oct 29, 2025


Artificial intelligence in gambling – a trend that is already shaping the future of the industry
In recent years, artificial intelligence (AI) has firmly established itself among the trends that are driving change in the gambling industry. It opens up many new opportunities for businesses, from personalized gaming experiences for players to automated risk management systems. However, like any other technology, AI needs time to adapt to business needs. Even more time and effort are needed for this technology to start generating profits. The use of artificial intelligence

Anton Kuchukhidze
Oct 28, 2025


Harm indicators - how the EU Is shaping a new culture of responsible gaming?
The European Union is once again demonstrating its ability to set the tone in the field of gambling regulation. The decision of the European Committee for Standardization (CEN) to create a single standard for harm markers, supported by the European Gaming and Betting Association (EGBA), marks a new stage in player protection policy. The initiative, which has been in the works for several years, has now received political and professional approval: on September 25, the majorit

Viktoriya Zakrevskaya
Oct 22, 2025


SOMS alone will not solve all the problems
Zakrevska reminded that in September, the state agency PlayCity signed a contract with the company “Computer Information Technologies,” which won the open tender to create the system. The first phase is planned to launch this December, with full functionality expected by October 2026. Read more

UGC
Oct 15, 2025


SOMS – a step toward a transparent gambling market or a test for legislators?
The State Online Monitoring System (SOMS) is one of the most anticipated tools for reforming the gambling market. In September, the State Agency PlayCity announced the signing of an agreement with Computer Information Technologies LLC, the company that won the open tender to create the system. The first phase is scheduled to launch in December, and full functionality should be operational by October 2026. This is not just a technological project. It is the key to trust betwee

Viktoriya Zakrevskaya
Oct 15, 2025


What are 'harm markers' in the context of player behavior?
The European community has taken another step towards forming a unified approach to protecting players and reducing the harm caused by gambling . The decision of the European Gaming and Betting Association (EGBA) to support the initiative to introduce national standardization of gambling harm markers was an important event not only for the gambling industry, but also for the entire player protection system. This is a new and important step that can give real meaning to the pr

Anton Kuchukhidze
Oct 13, 2025


State Online Monitoring System - when to expect It?
The issue of introducing the State Online Monitoring System (SOMS) in the gambling sector has been on the agenda since the very beginning...

Anton Kuchukhidze
Oct 6, 2025


The EU is moving toward a new standard for gambling addiction prevention
Gambling addiction, or ludomania, is one of the key challenges of the modern gambling market, both in the EU and in Ukraine. Although it...

Anton Kuchukhidze
Sep 29, 2025


Artificial Intelligence and the gambling market: risks and prospects of use
Artificial Intelligence is rapidly integrating into various spheres of life, and the gambling market is no exception. In the online...

Yurii Havrilechko
Sep 24, 2025


Ministry of Digital Transformation of Ukraine Revised the Principles of Responsible Gaming: What Awaits Players and Organizers
The Principles of Responsible Gaming are the foundation of the gambling business’s social responsibility towards players. Previously,...

UGC
Sep 24, 2025


Anton Kuchukhidze analyzed the updated principles of responsible gambling, which have become mandatory for legal operators in Ukraine.
The Chairman of the UGC, Anton Kuchukhidze, shared in his blog the key changes that have taken place in the regulation of the gambling...

UGC
Sep 23, 2025


The Principles of Responsible Gambling Have Been Updated: What Changes Should We Expect?
The principles of responsible gambling form the foundation of the gambling industry's social responsibility toward players. Until...

UGC
Sep 23, 2025


The responsible gaming principles have been updated. What changes can we expect?
The Responsible Gaming Principles are the basis of social responsibility of the gambling business towards players. Until recently, this...

Anton Kuchukhidze
Sep 23, 2025


Self-exclusion as a tool against gambling addiction
It is unlikely that anyone would dispute the widely accepted fact that preventing disease is more effective than treating it. This...

Viktoriya Zakrevskaya
Sep 18, 2025


Viktoriya Zakrevska: "PlayCity Initiates a review of the winnings taxation system in favor of players"
The legal gambling market in Ukraine has shown rapid growth over the past five years. However, the excessive tax burden—particularly on...

UGC
Sep 16, 2025


The growth of illegal online gambling as an unintended consequence of digitalisation
In the modern world, it is hard to imagine life without technology. Smartphones, the Internet, and mobile applications — all of these...

Anton Kuchukhidze
Sep 16, 2025


PlayCity launches initiative to revise taxation on winnings in favor of players
The legal gambling market in Ukraine has been growing rapidly over the past five years of operation. However, the excessive tax burden,...

Viktoriya Zakrevskaya
Sep 10, 2025


New licensing conditions for Ukraine's lottery market
The announced relaunch of the lottery market in Ukraine, which, according to representatives of the state-owned PlayCity agency, should...

Anton Kuchukhidze
Sep 9, 2025


Anton Kuchukhidze: "How gambling and influencer marketing pose risks to young audiences"
In today’s world, where social media has become the primary source of information and entertainment for tens of millions of users,...

UGC
Sep 8, 2025


The EU is stepping up efforts to combat illegal and underage gambling
The gambling industry in Europe is developing rapidly, generating billions of euros in revenue, but at the same time, the shadow segment...

Viktoriya Zakrevskaya
Sep 4, 2025


Gambling and influencer marketing: The risks of targeting youth
In today's world, where social networks have become the primary source of information and entertainment for tens of millions of users,...

Anton Kuchukhidze
Sep 1, 2025


Anton Kuchukhidze on the present and future of Ukrainian gambling
Anton Kuchukhidze, Chairman of the Ukrainian Gambling Council, shared insights about the present and future of Ukraine’s gambling market...

UGC
Aug 31, 2025


Raising taxes on gambling hinders its development and reduces revenues to the state budget
Raising taxes with the aim of quickly replenishing the state budget is a common but often misguided approach in many sectors of the...

UGC
Aug 26, 2025
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