Online licensing through “Diia” simplifies market entry

The Ministry of Digital Transformation and PlayCity have launched digital licensing for the gambling business through the Diia portal. Applications for land-based and online casinos, bookmaking activities, slot machine halls, poker, and B2B services can now be submitted online using a qualified electronic signature (QES). The system automatically retrieves data about companies and beneficiaries from state registries, application status can be tracked in a personal account, and decisions are delivered without paperwork.

This format removes traditional barriers. The market opens up to new players, while the state gains full visibility of revenues without unnecessary bureaucracy.

A key advantage is integration with the SOMS. Licenses are issued in digital format, and transaction monitoring is activated simultaneously. Every bet is recorded in real time, turnover becomes transparent, and taxes are calculated accurately. A healthy market should operate within a unified digital environment where oversight is comprehensive rather than selective, starting from the very first step.

The technology has already begun operating. The first phase has been launched, with further automation ahead—eventually, the system will make decisions independently based on clear parameters. Any digital structure needs time to take hold and demonstrate results. It also requires a solid legal framework. Without it, simplifying market entry could become an ineffective link.

A unified taxation model, transparent penalties, and clear rules for advertising and compliance are what make the technology truly effective. The shadow economy will not disappear solely благодаря the convenience of Diia or digital monitoring if the rules remain fragmented. In turn, comprehensive standardization aligned with global practices will give the legal sector an advantage: not only faster licensing, but also greater reliability.

The Ministry of Digital Transformation’s reform demonstrates strategic vision. Diia energizes the market, while SOMS ensures oversight. Now, legislation must continue this chain so that clear rules transform the digital leap into sustainable development. Without legal unity, technology risks remaining a tool without an engine.