Sponsorship as an example of effective regulation in the gambling sector

Currently, Ukrainian legislation imposes significant restrictions on gambling advertising. Licensed gambling operators are forced to operate within a rigid framework in which, unfortunately, prohibitions far outweigh opportunities. This places them at a disadvantage compared to illegal operators, who use any advertising methods — both online and offline — without regard for restrictions.

However, examples of balanced regulation do exist. One such example is the way legislation allows gambling companies to officially sponsor sporting events. Read more.