The Ukrainian Gambling Council continues to expand and unite stakeholders interested in the development of the legal gambling industry in Ukraine. Establishing effective interaction with media representatives is an important element in this process, since it is the media that create information space related to topics of interest to society.
Today, we are pleased to announce that national media representatives have begun to join the UGC as associate members. As our first associate member, we would like to present the media holding Lux Television and Radio Company, which comprises such well-known information resources as TV Channel 24, 24tv.ua portal, Zaxid.net, Football24.ua, and Radio Lux FM, as well as some other popular media. Every day, millions of users learn about the latest events in Ukraine and around the world through the resources of Lux Television and Radio Company media holding.
Commenting on the new associate member, the Chairman of the Ukrainian Gambling Council noted: “The media is the fourth branch of power. We greatly appreciate the professional approach of our colleagues from the media to the coverage of the rather complex sphere of gambling. We are grateful for the fact that they provide true information and are willing to participate personally in improving the market in terms of compliance with the social responsibility principles, in particular, in the field of advertising.
I am pleased that the media understands their importance to this market, in this market and to society as a whole. I am sure that having such partners as Lux Television and Radio Company media holding will help us cover the gambling business development in an adequate framework, and thanks to you, dear colleagues, citizens will have access to true information.
I thank Roman Andreyko for his trust and I look forward to further fruitful cooperation!”
In turn, Roman Andreyko, Director General of Lux Television and Radio Company, stressed that the media holding always abides by the principles of communicating objective information to millions of its readers. “We are ready to increase the amount of professional and unbiased information on the legal gambling market in Ukraine. We understand that the market is still at an early stage of its development, and therefore it is crucial to build communication#nbsp;correctly, and we, as a national media holding, are ready to help. I am sure that our cooperation will be a “win-win” situation for all, but in particular for our citizens,” he said.
REFERENCE
UGC is an all-Ukrainian specialized gambling public association seeking to unite the entire legal gambling industry to ensure sustainable and effective development of the gambling business in Ukraine. UGC acts as the main platform for communication between the State and the entire legal gambling industry. Today, the number of UGC members is 18 legal gambling operators, organizations and media entities.