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Viktoriya Zakrevska urged the government to complete the gambling market reform — lotteries must move out of the “shadow” market
Zakrevska emphasized that transparency is not a privilege but a duty, and the state must urgently adopt licensing conditions for lotteries so that they become part of a unified legal framework. “Honest business does not fear transparency. If we are talking about reform, it is time to make it complete,” the expert concluded. Read more

UGC
Oct 31, 2025


Серед ШІ-проєктів у сфері азартних ігор лише 5% демонструють дохідність
За словами Кучухідзе, штучний інтелект сьогодні стає одним із головних рушіїв трансформації грального бізнесу. Його можливості охоплюють широкий спектр напрямів — від персоналізації ігрового досвіду користувачів до автоматичного аналізу ризиків, боротьби з шахрайством і створення маркетингового контенту. Проте впровадження таких технологій вимагає часу, ресурсів і зваженого підходу. Детальніше

UGC
Oct 29, 2025


SOMS alone will not solve all the problems
Zakrevska reminded that in September, the state agency PlayCity signed a contract with the company “Computer Information Technologies,” which won the open tender to create the system. The first phase is planned to launch this December, with full functionality expected by October 2026. Read more

UGC
Oct 15, 2025


Ministry of Digital Transformation of Ukraine Revised the Principles of Responsible Gaming: What Awaits Players and Organizers
The Principles of Responsible Gaming are the foundation of the gambling business’s social responsibility towards players. Previously,...

UGC
Sep 24, 2025


Anton Kuchukhidze analyzed the updated principles of responsible gambling, which have become mandatory for legal operators in Ukraine.
The Chairman of the UGC, Anton Kuchukhidze, shared in his blog the key changes that have taken place in the regulation of the gambling...

UGC
Sep 23, 2025


The Principles of Responsible Gambling Have Been Updated: What Changes Should We Expect?
The principles of responsible gambling form the foundation of the gambling industry's social responsibility toward players. Until...

UGC
Sep 23, 2025


Viktoriya Zakrevska: "PlayCity Initiates a review of the winnings taxation system in favor of players"
The legal gambling market in Ukraine has shown rapid growth over the past five years. However, the excessive tax burden—particularly on...

UGC
Sep 16, 2025


Anton Kuchukhidze: "How gambling and influencer marketing pose risks to young audiences"
In today’s world, where social media has become the primary source of information and entertainment for tens of millions of users,...

UGC
Sep 8, 2025


Anton Kuchukhidze on the present and future of Ukrainian gambling
Anton Kuchukhidze, Chairman of the Ukrainian Gambling Council, shared insights about the present and future of Ukraine’s gambling market...

UGC
Aug 31, 2025


Ukrainian Gambling Council calls for united fight against illegal gambling
The fight against illegal gambling is no longer just a local concern. Around the world, regulators are facing the same problem: offshore...

UGC
Aug 21, 2025


Viktoriya Zakrevska on geopolitical risks and changing roles in global business
Geopolitics has become such a relevant topic for business in recent years. The strategic assumptions that businesses relied on over the...

UGC
Aug 20, 2025


Ukrainian Gambling Council: comprehensive approach needed to tackle illegal gambling
The battle against illegal gambling is becoming a global challenge as digital tech creates an environment for iGaming to prosper,...

UGC
Aug 20, 2025


5 years of gambling regulation in Ukraine: results
This year marks the 5th anniversary of the adoption and entry into force of the Law of Ukraine ‘On State Regulation of Activities Related...

UGC
Aug 4, 2025


Gambling market reforms in Europe: combating illegal activities
In recent years, European countries have been increasingly revising their gambling legislation. Old approaches that proved to be...

UGC
Jul 29, 2025


Google allows Ukrainian gambling ads: How this will change the market
The opportunities that this decision opens up for the Ukrainian gambling market were outlined by Viktoria Zakrevska, Deputy Chairman of...

UGC
Jul 27, 2025


Google Opens the Door to Ukrainian Gambling: What It Means for Players and Businesses
As of July 14, Google has allowed licensed Ukrainian gambling operators to advertise on Google Search, YouTube, Google Play, and Discover...

UGC
Jul 24, 2025


Ukrainian Gambling Market Gets a Boost with Google’s Approval for Ads
The Ukrainian gambling market received a new boost for development. Ukraine joined the list of countries that allow gambling advertising...

UGC
Jul 24, 2025


Viktoriya Zakrevska spoke about the consequences of excessive regulation of the gambling sector in Europe
In her latest blog post, Viktoriia Zakrevska, gambling market expert and Deputy Chairman of the Ukrainian Gambling Council (UGC),...

UGC
Jul 21, 2025


European Experience: Excessive gambling restrictions contribute to the growth of the shadow market
As part of efforts to combat gambling addiction, a number of European countries are introducing strict restrictions on the operations of...

UGC
Jul 17, 2025


Cryptocurrency takes over online casinos: Convenience for players has turned into a threat for the market
In 2025, cryptocurrencies became the primary payment method in online gambling, thanks to their speed, low fees, and privacy. However,...

UGC
Jul 14, 2025
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