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SBC joined the Ukrainian Gambling Council

At the Ukrainian Gambling Council, we consider that the reinforcement of our expertise in different areas of the gambling industry is the key to building a civilized gambling market in Ukraine. The achievement of this goal is impossible without the accession of new highly-professional members to our council. Today, we are glad to welcome SBC - the fast-growing events, news, and media organization - as a new UGC member.

Headquartered in London, the SBC group has 75+ employees across Europe, the US, and Latin America. With ambitious expansion plans, SBC is a high-growth and innovative company focused on customer commitment and quality.

SBC Events organize some of the world’s largest sports betting events in locations like Barcelona, New York, Kyiv, London, Miami and Malta. The company’s events include established brands such as SBC Summit Barcelona, SBC Summit North America, SBC Summit CIS/Kyiv, CasinoBeats Summit and Betting on Sports Europe.

SBC Media is the largest b2b news publisher in the betting and gaming industry with more than 75 news stories published every single day. SBC operates a network of news, content and advertising for operators, suppliers, service providers and affiliates to promote their brand, products and services via news portals such as SBC News, SBC Americas, SBC CIS, CasinoBeats, SBC Noticias, Esports Insider, Payment Expert Insider Sport and SBC Leaders magazine.

While commenting on the accession of SBC, the chairman of the Ukrainian Gambling Council Anton Kuchukhidze mentioned: «We are delighted to see SBC among the members of our association. I strongly believe that the company’s versatile experience in the holding of major global events in the industry as well as comprehensive media expertise will contribute to the achievement of our common goals.

It's a very good sign that such big international groups in the sphere of gambling join UGC - the largest Ukrainian association of legal gambling operators. It will definitely help us transmit the key messages about the Ukrainian gambling business environment as well as showcase its advantages to foreign companies and investors willing to enter our market. In fact, we already took the first step in this direction while acting as SBC’s strategic partner in the organization and holding of SBC Summit CIS - the largest gaming event in Eastern Europe in October 2021.

I would like to thank the SBC CEO Rasmus Sojmark and the whole SBC team for their cooperation and trust in our partnership».

At the same time, the SBC Founder and CEO Rasmus Sojmark commented on joining UGC as follows: «Ukraine is one of the markets that offers the greatest growth potential for the international betting and gaming industry, making it important for SBC to be connected to the most influential organizations there. So,we are delighted to strengthen our relationship with UGC. The Council's input into last year’s SBC Summit CIS was invaluable, and we look forward to working with Anton and his team again on the 2022 edition of the event».


UGC is an all-Ukrainian specialized gambling public association seeking to unite the entire legal gambling industry to ensure sustainable and effective development of the gambling business in Ukraine. UGC acts as the main platform for communication between the State and the entire legal gambling industry. Today, the number of UGC members is 28 legal gambling operators, gambling organizations, and media representatives.


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