Google allows Ukrainian gambling ads: How this will change the market

The opportunities that this decision opens up for the Ukrainian gambling market were outlined by Viktoria Zakrevska, Deputy Chairman of the Ukrainian Gambling Council (UGC), in an op-ed for Ukrainski Novyny.

"Advertising of legal gambling in Google services is an effective tool for combating illegal operators," the expert noted.

According to her, PlayCity and law enforcement agencies now have the ability to quickly identify legal content thanks to clear certification standards. Read more