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Global gambling is growing three times faster than the global GDP

Due to a full-scale war initiated by russia, the world economy is gradually slowing down. It is predicted that the next year will face the same trends. For instance, in its forecast, the World Bank notes that the effects of the russian invasion of Ukraine accelerate the reduction of global economic growth expected to fall to 2.9% in 2022. The IMF forecast for next year also significantly has worsened: the organization’s analysts have adjusted their global GDP growth estimate for 2023 to the downside by 0.7 points to 2.9%.

Against such rather negative forecasts for the global economy, the situation in the global gambling market looks not just good but impressively great. According to various studies, starting from 2020, despite the pandemic and other crises, the gambling market growth rate remains really high and exceeds the growth rate of world GDP by about three times. It is primarily due to the online segment rapid development. For instance, according to the SBC CIS research results, in 2020, the global online gambling market was estimated at USD 65.316 billion, and in 2027 it will reach a total of USD 128.154 billion, demonstrating a growth of more than 10% per year.

A more comprehensive study by H2 Gambling Capital proves that the gambling market growth has a broader basis than just the online segment expansion. Let us also note that such development benefits everyone, the business and states, since companies’ growing income in the global gambling sector, whether they are operators, suppliers, or affiliates, leads to new jobs, increased tax revenues, and the infrastructure development in regions where gambling establishments operate.

The H2 study shows that the overall revenues of gambling companies in the second quarter of 2022 have not yet reached their pre-Covid-19 levels and are still 2.9% lower than in the second quarter of 2019. However, they grew by 11% over the same period last year and 5.5% compared to the first quarter of 2022.

However, there remains a significant difference in performance between offline and online segments and between different countries. The Asian market is recovering and growing more slowly than the American and European ones. The main driver of year-on-year growth was the business-to-business (B2B) segment, which grew by 17% compared to a 7% rise in business-to-customers (B2C) revenue. Betting shows a 5% growth against last year and an 11% growth compared to the first quarter of this year.

Today, one can be sure that the post-war economy will differ significantly from the pre-war one in terms of development rates and structure. The rapid growth of gambling tells us about at least two crucial things:

· first, the gambling market has a great potential for growth;

· second, this market development will contribute to activating related economy sectors (tourism, hotel, restaurant business, IT business, etc.), creating additional jobs and producing more revenues to the budgets of countries with legal gambling operators.


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